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Full-Text Articles in Social Media
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
All Graduate Theses, Dissertations, and Other Capstone Projects
Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
All Graduate Theses, Dissertations, and Other Capstone Projects
Social media use is rapidly growing among adolescents, studies cite that the rates of “constant use” doubled from 2015 to 2018 (Anderson & Jiang, 2018; Lenhart, 2015). Social media use can have a serious negative impact on areas of well-being including feelings of depression, anxiety, fear of missing out, body image, bullying and sleep. Mojtabai, Olfson and Han (2016) cite the problematic use of mobile phones and social media applications as one of the trends aligning with the increase in major depressive episodes. Conversely, use of social media can promote positive feelings of well-being including creating a sense of community, …