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Tone-Based Incivility And Content-Based Incivility: A Framework To Examine Online Uncivil Discourse, Sreerupa Sanyal May 2019

Tone-Based Incivility And Content-Based Incivility: A Framework To Examine Online Uncivil Discourse, Sreerupa Sanyal

Electronic Theses & Dissertations

This research study is an attempt to distinguish between two types of incivility; tone-based incivility and content-based incivility. Building upon and extending on the theoretical framework proposed by Muddiman (Muddiman, 2017) on political incivility, this paper is an attempt to construct a two-dimensional framework within which online incivility could be analyzed. 624 comments were quantitatively analyzed from two news stories on the page of the New York Times on Facebook. The study established that tone based uncivil comments and content based uncivil comments could be a two-dimensional framework, within which to examine extant online discourse. It also found that despite …


Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter May 2019

Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter

Faculty Submissions

The emergence of new and social media has transformed the way that stakeholders and organizations interact between and amongst each other. Online news consumers are now able to directly respond to crisis news reports by offering their own interpretation, thus expanding the diversity of viewpoints audiences are exposed to (Carpenter, 2010; Springer, 2014). Using the Theory of Emotional Stakeholders framework our study aims (1) to understand how positive and negative user-generated comments in response to online news reports of crisis events impacts audience perceptions of organizational blame; (2) to examine the persuasive effects of user comments when expert or official …