Social Media Commons^™

The Space For Social Media In Structured Online Learning, Gilly Salmon, Bella Ross, Ekaterina Pechenkina, Anne-Marie Chase

Dr Anne-Marie Chase

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …

What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo

Research Collection School Of Computing and Information Systems

Twitter is a popular means to disseminate information and currently more than 300 million people are using it actively. Software engineers are no exception; Singer et al. have shown that many developers use Twitter to stay current with recent technological trends. At various time points, many users are posting microblogs (i.e., tweets) about the same topic in Twitter. We refer to this reasonably large set of topically-coherent microblogs in the Twitter space made at a particular point in time as an event. In this work, we perform an exploratory study on software engineering related events in Twitter. We collect a …

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Hector Escobar

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media. In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Roesch Library Faculty Publications

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media.

In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Deborah Simpson, PhD

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Classifying Political Similarity Of Twitter Users, William K. Paustian

Computer Science Summer Fellows

The emergence of large scale social networks has led to research in approaches to classify similar users on a network. While many such approaches use data mining techniques, recent efforts have focused on measuring the similarity of users using structural properties of the underlying graph representing the network. In this paper, we identify the Twitter followers of the 2016 presidential candidates and classify them as Democrat, Republican or Bipartisan. We did this by designing a new approach to measuring structural similarity, PolRANK. PolRANK computes the similarity of a pair of users by accounting for both the number of candidates they …

Student-Athletes’ Attitudes And Beliefs Towards Social Media, Emily Boissonneault

Graduate Theses

The purpose of this study was to identify the attitudes and beliefs of student athletes towards social media. To address this question, student athletes completed a survey focused specifically on: the image they present on social media profiles, content included, and their thoughts on the social media education provided by their athletic department. Student athlete (SA) responses were also compared to non-athletes (NA) for a better understanding of social media profiles. Frequencies showed strong similarities in a number of content shared or not shared, like humorous photos (SA 74.1% and NA 73.3%) and sexy photos (SA 82.4% and NA 82.6%). …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Journal of Patient-Centered Research and Reviews

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Navigating The Social Landscape: An Exploration Of Social Networking Site Usage Among Emerging Adults, Kristen Colbeck

Electronic Thesis and Dissertation Repository

This study explores how emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, to increasingly popular SNSs Twitter and Instagram. This project seeks to discover how the use of different SNSs supplements, changes, or replaces the use of Facebook, considering social capital exists on each platform, and if and how each sites’ uses and gratifications differ. This study employs face-to-face semi-structured interviews to pursue the …

Microblogging For Engaged Teaching And Learning, Thomas Menkhoff, Kok Siew Benjamin Gan, Charles Jason Woodard, Yue Wah Chay

C. Jason Woodard

In this paper, we report how we put a newly developed Twitter application to work in the context of a Knowledge Management course taught at the Singapore Management University (SMU) allowing students to post and view relevant tweets in an organized manner for the benefit of collaborative class discussions and learning. Innovative elements of the ongoing project include the explorative usage of social media such as Twitter in the higher education context, student participation in providing initial evidence and qualitative feedback that tweeting is pedagogically meaningful and a newly built-in feature which can resolve tweeting challenges which occurred in class …

Mathematical Modeling Of Trending Topics On Twitter, Jonathan S. Skaza

Honors Projects in Mathematics

Created in 2006, Twitter is an online social networking service in which users share and read 140-character messages called Tweets. The site has approximately 288 million monthly active users who produce about 500 million Tweets per day. This study applies dynamical and statistical modeling strategies to quantify the spread of information on Twitter. Parameter estimates for the rates of infection and recovery are obtained using Bayesian Markov Chain Monte Carlo (MCMC) methods. The methodological strategy employed is an extension of techniques traditionally used in an epidemiological and biomedical context (particularly in the spread of infectious disease). This study, which addresses …

Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong

Research Collection School Of Computing and Information Systems

With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of an account owner and its list of followers through various text mining methods and segment the list of followers via an index. We have termed this index as the High-Value Social Audience (HVSA) index. This HVSA index enables a company or organisation to devise their marketing and engagement plan according …

Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang

Research Collection Lee Kong Chian School Of Business

With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …

Traffickacts.Org: Turning Advocacy To Action To Combat Human Trafficking Through The Public, Sarah Gardner

MA IDS Thesis Projects

This paper discusses in depth one of the most controversial topics today in the field of development and social justice: human trafficking. Examining it from an activist perspective, this paper defines human trafficking, reviews the history of slavery as it relates to human trafficking, and examines current and emerging trends in combating this human rights violation. Various best practices are explored in the realm of anti-trafficking campaigns and programs. A primary focus of this paper is providing a model for combating trafficking through the engagement of the general public. Therefore social media advocacy is also defined and analyzed in the …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis Of Twitter Conversation During The 2012-2013 Drought In Nebraska, Adam Wagler, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this …

The 21st Century Activist's Dilemma: Social Media's Impact On The Occupy And Tea Party Movements, Alexander Elliott Carter-Parks

Senior Projects Spring 2015

This paper examines the influence of social media on political participation in American social movements, focusing on the cases of the Occupy and Tea Party movements during their heyday in the period from 2009 to 2012 as a framework for analysis. Users of these social networks have access to instantaneous information dissemination, broad new political networks, and a wealth of radical thought; but also can be diverted from real-world participation by the appeal of low-cost online activism. Using a foundation of strong-tie/weak-tie activism theory, demographics surveys, and media coverage this paper argues that social media has reshaped the process by …

Twitter Use And Its Effects On Student Perception Of Instructor Credibility, Jocelyn M. Degroot, Valerie J. Young, Sarah H. Vanslette

Applied Communication Studies Faculty Research, Scholarship, and Creative Activity

This study investigates college student perceptions of instructor credibility based on the content of an instructor’s Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other Twitter use variables, including positive student attitudes about instructors who use Twitter and Tweet frequency. …

Making "Friends" With The #Ethics Rules: Avoiding Pitfalls In Professional Social Media Use, Cynthia Laury Dahl

All Faculty Scholarship

Lawyers’ professional use of social media is widespread and a critical component to running a successful practice. Yet some common uses of social media easily – and often innocently -- violate the professional rules of ethics. The American Bar Association recently passed amendments to the Model Rules of Professional Conduct to include topics related to social media use, but the amendments still do not address all issues. Likewise, advisory opinions of state and local bar associations and court opinions give scant and sometimes contradictory advice about when a use does or does not violate a Rule. This essay discusses four …

Social Media, Higher Education, And Community Colleges: A Research Synthesis And Implications For The Study Of Two-Year Institutions, Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel González Canché

Charles H.F. Davis III

The boundaries between on-line and “real-world” communities are rapidly deteriorating, particularly for the generation of young people whose lives are pervaded by social media. For this generation, social media exchanges are a primary means of communication, social engagement, information seek- ing, and possibly, a central component of their identity and community-building. Given these realities, postsecondary educators should begin to seriously explore the potential to intentionally and strategi- cally harness the power of these revolutionary transformations in technology use to better serve the needs of students to enhance their success. Therefore, this review of books, academic journals, higher education news, research …