Social Media Commons^™

Organizational Use Of Social Media: The Shift In Communication, Collaboration And Decision-Making, Dhruvi A. Naik

Masters Theses, 2010-2019

Organizational use of social media: The shift in communication, collaboration and decision-making

Social media has driven organizational communication, collaboration and decision-making in recent times. This thesis focuses first on the popularity and widespread usage of social media like Facebook, Twitter and LinkedIn and how it has provided businesses with platforms to collaborate and communicate virtually. It then explores how organizations can implement social media for the purpose of external marketing and advertising, to connect to consumers and for the purpose of internal communications. For example, how can organizations tap the potential of social media and connect with consumers? Social media …

Facebook Frets: The Role Of Social Media Use In Predicting Social And Facebook-Specific Anxiety, Lee Farquhar, Theresa Davidson

Scholarship and Professional Work - Communication

Theory suggests that Facebook users may experience anxiety due to accessibility of their self-presentations to their entire networks. This project examines the impact of Facebook use on general social anxiety and Facebook-specific anxiety. Predictors we consider include the intensity of Facebook use, role conflict experienced during Facebook use, self-monitoring activities of the user, and religiosity of the user. Findings indicate that Facebook may, indeed, be increasing anxiety. Role conflict and religiosity can also increase Facebook-specific anxiety. Self-monitoring decreases Facebook-specific anxiety but increases general social anxiety. These findings suggest that, under certain circumstances, Facebook use may lead to heightened anxiety.

Why Does Everybody Hate Me? Balance, Status, And Homophily: The Triumvirate Of Signed Tie Formation, Janice Yap, Nicholas Harrigan

Research Collection School of Social Sciences

Despite being one of the foundational theories of signed (positive/negative) tie formation, the evidence for balance theory is far from conclusive. A recent promising alternative is status theory, but a theoretical and explanatory gap still remains, with a dearth of theories and evidence. We put forward and test eight separate theories of signed tie formation on two face-to-face networks of friendship and esteem of 282 students. We use dimension reduction (factor analysis) on the results tables comparing the predictions of these eight theories for 50 ERGM parameters with our estimated models. We find three main paradigms explain the majority of …

Facebook Frets: The Role Of Social Media Use In Predicting Social And Facebook-Specific Anxiety, Lee Farquhar, Theresa Davidson

Lee Farquhar