Social Media Commons^™

The Space For Social Media In Structured Online Learning, Gilly Salmon, Bella Ross, Ekaterina Pechenkina, Anne-Marie Chase

Dr Anne-Marie Chase

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Sarah T. Roberts

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

Countermessaging Isis: Grusin's Premediation And The Curious Case Of Islamic State (Ppt Presentation), Athina Karatzogianni

Athina Karatzogianni

Research on reporting war and security has benefited greatly form Grusin's Premediation: Affect and Mediality After 9/11 (2010). Here I employ his concepts in combination with my own cyberconflict theory to examine the mediatization of Islamic State in the social media battleground. Deliberation, propaganda, recruitment and mobilization through social media networks on the Islamic State (IS) by the various protagonists, including IS itself, point to a construction of discourse in commercial platforms which creates ethical issues surrounding security, surveillance and problems government and commercial actors face in responding to the group's media activities. Premediation on the part of all parties …

Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …

Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Deborah Simpson, PhD

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Using Student Case Study Research To Verify Twitter Usage In Disasters, John R. Fisher, Jared Pitcher, Gary Noll

Dr. John R. Fisher

In disaster situations, Twitter has become the preferred means of transmitting information to the news media and the public. This study examines the inter-relationship among the various parties who share and produce information in a disaster situation. Student case studies of disaster situations serve as the primary database for analysis. A preliminary examination of the case studies and the Twitter trails of information seem to support the view that Twitter can be a source of gathering and relaying information in a disaster situation and that first-responder agencies, the media, and the informed public can use Twitter for information they can …

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose

Senior Honors Projects, 2010-2019

As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …

Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler

College of Arts & Sciences Senior Honors Theses

We are shaped by technology. This simple idea has become more familiar to social scientists, technical engineers, and some tech users. The first section of this thesis finds unfavorable consequences of constant social media usage, such as unawareness, behavioral and cogitative modifications, and disconnection as societal ills. The second part of this thesis explains how these social side effects can be best ameliorated by “serious” designers, or those whose work is conceptual with real world applications (McLuhan, 8). The final section proposes a creative expression as it relates to bringing awareness to the social side effects of tech usage, linking …

External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy

Dissertations

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Journal of Patient-Centered Research and Reviews

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal

Electronic Thesis and Dissertation Repository

While the 2011 Egyptian Uprising renewed attention to revolutionary news platforms such as Al-Jazeera and Facebook, citizens continued to be understudied as active consumers of information. Yet citizens’ perceptions of their informational milieu and how they responded in consuming, processing, and interpreting facts offer crucial insight into the turbulent transition that followed the initial uprising. This study analyzes Egyptian citizens’ accounts of their information environment and practices amid socio-political change. Semi-structured interviews were conducted with 31 politically-engaged citizens from various political and professional backgrounds. Participants were asked to discuss the state of public discourse, the institutions responsible for the circulation …

Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Social Media Good Practices, Kai Alexis Smith

Law Library Staff & Faculty Works

It was the start of summer 2014 when the University of Notre Dame (ND)’s Kresge Law Library (KLL) started to make its entry into social media with a Twitter account@NDLawLibrary. The accountgrew a following to focus on library related topics. In Fall 2014, the KLL conducted a social media survey focusing on graduate students.Participants in the survey included 355 graduate students that completed the survey out of the 629 that received it. Of the participants that responded to the question as to whether they would follow the KLL in social media,66% (212 of 320) of participantsresponded that they would. In …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Logged In And Engaged: Examining How Social Media Can Develop, Maintain, And Increase College Student Engagement, Matthew Moquin

Higher Education Student Work

The purpose of this study was to examine how student affairs professionals, primarily those working in student involvement, utilized various social media technologies to increase their engagement with undergraduate college students. This study utilized Astin’s (1984) theory of student involvement, as well as a collection of literature surrounding the impact of social media on college students and their engagement in order to understand the influence social media can have when engaging with students. Since there is a limited amount of literature and research surrounding the subject of social media and its role in student engagement, a study was done that …

Chalk And Cheese In Twitter: Discriminating Personal And Organization Accounts, Richard Jayadi Oentaryo, Jia-Wei Low, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social media have been popular not only for individuals to share contents, but also for organizations to engage users and spread information. Given the trait differences between personal and organization accounts, the ability to distinguish between the two account types is important for developing better search/recommendation engines, marketing strategies, and information dissemination platforms. However, such task is non-trivial and has not been well studied thus far. In this paper, we present a new generic framework for classifying personal and organization accounts, based upon which comprehensive and systematic investigation on a rich variety of content, social, and temporal features can be …

Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Given the proliferation of review content, and the fact that reviews are highly diverse and often unnecessarily verbose, users frequently face the problem of selecting the appropriate reviews to consume. Micro-reviews are emerging as a new type of online review content in the social media. Micro-reviews are posted by users of check-in services such as Foursquare. They are concise (up to 200 characters long) and highly focused, in contrast to the comprehensive and verbose reviews. In this paper, we propose a novel mining problem, which brings together these two disparate sources of review content. Specifically, we use coverage of micro-reviews …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Professor Pilar Munday Honored For Digital Teaching Initiatives, Pilar Munday

Pilar Munday

Spanish Professor Pilar Munday has won an international award for integrating social media (Instagram) in a global context as part of her digital teaching initiatives. This first-time award was given by Difusión, a publisher of Spanish as a foreign language teaching materials, and the Polytechnic University of Madrid, Spain.

Review Synthesis For Micro-Review Summarization, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Micro-reviews is a new type of user-generated content arising from the prevalence of mobile devices and social media in the past few years. Micro-reviews are bite-size reviews (usually under 200 characters), commonly posted on social media or check-in services, using a mobile device. They capture the immediate reaction of users, and they are rich in information, concise, and to the point. However, the abundance of micro-reviews, and their telegraphic nature make it increasingly difficult to go through them and extract the useful information, especially on a mobile device. In this paper, we address the problem of summarizing the micro-reviews of …

Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang

Research Collection Lee Kong Chian School Of Business

With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …

Fbwatch: Extracting, Analyzing And Visualizing Public Facebook Profiles, Lukas Brückner, Simon Caton, Margeret A. Hall

Interdisciplinary Informatics Faculty Proceedings & Presentations

An ever-increasing volume of social media data facilitates studies into behavior patterns, consumption habits, and B2B exchanges, so called Big Data. Whilst many tools exist for platforms such as Twitter, there is a noticeable absence of tools for Facebook-based studies that are both scalable and accessible to social scientists. In this paper, we present FBWatch, an open source web application providing the core functionality to fetch public Facebook profiles en masse in their entirety and analyse relationships between profiles both online and offline. We argue that FBWatch is a robust interface for social researchers and business analysts to identify analyze …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis Of Twitter Conversation During The 2012-2013 Drought In Nebraska, Adam Wagler, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this …