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Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash Oct 2015

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …


Media Use And International Engagement, Brenna Parish May 2015

Media Use And International Engagement, Brenna Parish

Student Scholar Symposium Abstracts and Posters

The internet’s interactive composition and fluid interface has changed the way in which individuals acquire information, and has given consumers of news media a means to access a large amount of information regarding political content and international issues. Furthermore, the internet provides users the choice of the information that they consume, which contrasts the rigid, predetermined nature of televised news media. Because of this, this research project will compare the effects of both television and internet media on engagement in international affairs in order to examine the difference between old and new forms of media. Through a statistical analysis of …


Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal Apr 2015

Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal

Electronic Thesis and Dissertation Repository

While the 2011 Egyptian Uprising renewed attention to revolutionary news platforms such as Al-Jazeera and Facebook, citizens continued to be understudied as active consumers of information. Yet citizens’ perceptions of their informational milieu and how they responded in consuming, processing, and interpreting facts offer crucial insight into the turbulent transition that followed the initial uprising. This study analyzes Egyptian citizens’ accounts of their information environment and practices amid socio-political change. Semi-structured interviews were conducted with 31 politically-engaged citizens from various political and professional backgrounds. Participants were asked to discuss the state of public discourse, the institutions responsible for the circulation …


Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.