Social Media Commons^™

Introduction: What Is New And Digital Media?, Thomas Kenny Mphil, Jamie N. Cohen Ma

Faculty Works: DH & NM (2010-2019)

First edition

The word media, the plural term for medium, covers a broad spectrum describing communications through television, film, radio, and print. Media require a viewer, a listener, a reader, or a spectator to carry any effect whatsoever. In our rapidly advancing hypermedia landscape of the present, where all traditional media have become singular on the screen-based Internet, the reader, viewer, and listener can participate as as well and truly use media as communication. Technology has inevitably transformed our traditional media into a multitude of interactive platforms, now read and listened to on mobile devices, tablets, e-readers, flat screens, and …

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis Of Twitter Conversation During The 2012-2013 Drought In Nebraska, Adam Wagler, Karen J. Cannon

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this …