Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Social Media
Data Preparation For Social Network Mining And Analysis, Yazhe Wang
Data Preparation For Social Network Mining And Analysis, Yazhe Wang
Dissertations and Theses Collection (Open Access)
This dissertation studies the problem of preparing good-quality social network data for data analysis and mining. Modern online social networks such as Twitter, Facebook, and LinkedIn have rapidly grown in popularity. The consequent availability of a wealth of social network data provides an unprecedented opportunity for data analysis and mining researchers to determine useful and actionable information in a wide variety of fields such as social sciences, marketing, management, and security. However, raw social network data are vast, noisy, distributed, and sensitive in nature, which challenge data mining and analysis tasks in storage, efficiency, accuracy, etc. Many mining algorithms cannot …
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Research Collection School Of Computing and Information Systems
Influential user can play a crucial role in online social networks. This paper documents an empirical study aiming at exploring the effects of influential users in the context of music social network. To achieve this goal, music diffusion graph is developed to model how information propagates over network. We also propose a heuristic method to measure users' influences. Using the real data from Last. fm, our empirical test demonstrates key effects of influential users and reveals limitations of existing influence identification/characterization schemes.
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …