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Full-Text Articles in Social Media
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Journal of Applied Communications
Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of …
Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg
Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg
Journal of Applied Communications
This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth …
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Journal of Applied Communications
Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and …
Blue Bell's Facebook Posts And Responses During The 2015 Listeria Crisis: A Case Study, Kelsi Opat, Haley Magness, Erica Irlbeck
Blue Bell's Facebook Posts And Responses During The 2015 Listeria Crisis: A Case Study, Kelsi Opat, Haley Magness, Erica Irlbeck
Journal of Applied Communications
Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the …
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …