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The Journal of the Michigan Dental Association

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J Mich Dent Assoc April 2022 Apr 2022

J Mich Dent Assoc April 2022

The Journal of the Michigan Dental Association

Monthly, The Journal of the Michigan Dental Association brings news, information, and feature articles to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this April 2022 issue, the reader will find the following original content:

  • A cover feature “Protect Your Patients and Yourself: The Complete and Honest Medical History”
  • A feature article “The Foundation for Dental Care: The Patient Interview and Dental/Medical Health History”
  • A 10-Minute EBD “The Preferred Analgesia for Orthodontic Tooth Movement: Acetaminophen or NSAIDs?”
  • News you need: an Editorial, a "Reminder about Antitrust Law", and regular department articles, …


Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd Apr 2022

Dentistry And The Law: Responding To Internet Criticism And Hipaa Considerations, Dan Schulte Jd

The Journal of the Michigan Dental Association

This Dentistry and the Law column addresses the challenge of responding to online criticism as a healthcare professional, particularly dentists. The question involves a patient posting false and damaging information online, leading to concerns about reputation and the desire to set the record straight. The response outlines the limitations imposed by HIPAA on using patient information for such purposes and explores the legal complexities in pursuing recourse. The column advises against responding directly to negative online posts, emphasizing proactive reputation management through online advertising and patient testimonials.


Your Journey Through Dental Social Media: Master The Metrics, Timothy Vassilakos Ms Apr 2021

Your Journey Through Dental Social Media: Master The Metrics, Timothy Vassilakos Ms

The Journal of the Michigan Dental Association

SMART Audience marketing is a data-driven marketing approach focusing on reaching the right people with the right message at the right time. This can be done by segmenting and targeting audiences based on their interests, demographics, and behavior. A study by Forrester Research found that companies that use smart audience marketing can achieve a 72% increase in engagement and a 50% increase in satisfaction. These companies can also see a 10% increase in conversion rates and a 20% increase in ROI. The image shows a SMART outline for creating a Smart Audience marketing strategy. The method includes the following steps: …


J Mich Dent Assoc April 2021 Apr 2021

J Mich Dent Assoc April 2021

The Journal of the Michigan Dental Association

In the April 2021 issue of the Journal of the Michigan Dental Association, we offer a comprehensive range of original feature content showcasing the latest developments in dental practice and knowledge, including:

  1. AI in Dental Care Delivery: Explore the groundbreaking role of Artificial Intelligence (AI) and Machine Learning in dental care, revolutionizing efficiency, safety, care outcomes, and treatment planning consistency.
  2. AI in Dental Claims Processing: Discover how AI is employed by third-party payers to streamline dental claims processing, resulting in cost containment and the proactive identification of potential fraud, waste, and abuse.
  3. Evidence-Based Dentistry: As part of …