Social Media Commons^™

Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger

Doctoral Dissertations

Millions of people worldwide log onto social network sites (SNS) every day. Some users have positive experiences while others have negative experiences. The functionality of any given SNS is the same for each user, but the choice of how and when to use certain features leads each user to have different experiences. This study utilized a uses and gratifications framework to help understand what gratification expectations affect the usage of SNS among college freshmen in their first semester. Additionally, the research explored a possible link between individual personality traits of freshmen and gratification expectations as well as a link between …