Social Media Commons^™

Social Media And Creativity: The Moderating Role Of Executive Functions, Joanne Qin Ying Tan

Dissertations and Theses Collection (Open Access)

Despite the potential for social media to promote creative potential, little is known about this direct relation and the process by which engagement with social media affects the production of creative ideas. This study puts forth a novel application of the Dual-Pathway to Creativity Model (DPCM) to understand the social media-creativity link. The results showed that social media can be used for normative (checking and browsing), interactive (“liking”), and generative (posting photos) purposes. After controlling for pertinent covariates, only normative use was negatively related to the flexibility pathway. When each aspect of executive functions (updating, inhibition, and shifting) was examined …