Social Media Commons^™

Exploring Offline Friendships On The Social Information Network: Network Characteristics, Information Diffusion, And Tie Strength, Felicia Natali

Dissertations and Theses Collection (Open Access)

The rapid increase in online social networking services over the last decade has pre- sented an unprecedented opportunity to observe users’ behaviour both on a societal and individual level. The insight gained from analysing such data can help foster a deeper understanding of social media users and the flow of information, while also offering valuable business applications. User relationships are among the most studied aspects of online behaviour. These relationships are not homogeneous. Past research has shown that people use social networks to both socialize and source in- formation. Hence, different types of links – used to socialize, gain information, …