Social Media Commons^™

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …

Reddit As A Source Of Covid-19 Information: A Content Analysis Of R/Coronavirus During The Early Pandemic, Brent Hale, Mark Alberta, Seung Woo Chae

Faculty Publications

Emerging research has begun examining the utility of social media platforms for information dissemination during the COVID-19 pandemic. Following this developing thread, this work examines discourse within r/coronavirus, a Reddit forum (i.e., subreddit) developed to curate COVID-19 information that burgeoned during the early months of the pandemic. Through a content analysis of 226 posts and 2260 corresponding comments generated between February and May, 2020, this study investigated early-pandemic communication patterns in this platform, including what information was deemed important and how users framed causes and solutions. Overall, findings indicate that users of r/coronavirus prioritized information about COVID-19 spread, public health …

Social Media, Journalism And Crisis: Twitter Representation Of #Syrianrefugees In Western News Media, Ahmad Khaled Alshallal

Dissertations

Generally, there have been conflicts in the world regarding media coverage especially on #SyrianRefugees in Western media. It is undebatable that the Western states have political stability and peace; thus, they remain better hosts for asylum seekers and other refugees who come in search of greener pastures. However, current trends have hindered such countries from being ideal hubs because citizens have basic fears including those related to national security. Refugee situations have attracted lots of controversies over the years to the point that the concern is evident in the media. This dissertation explores the crisis of Syrian refugees and the …

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

Analysis Of Bloggers’ Usage Of The Web Space In Kyrgyzstan To Engage Civically And Politically, Bahtiyar Kurambayev

Dissertations

This dissertation work seeks to assess the implications of the internet (blogging) in non-democratic Kyrgyz Republic for engaging civically and politically. Existing literature offers contradictory findings about the role of internet in non-democratic countries and Kyrgyz Republic is one of those non-western countries that have been overlooked. To understand how the internet may relate to engagement civically and politically, the author applies survey approach and in-depth interviews to examine the relationship between the internet and engagement by specifically looking at how Kyrgyz bloggers use the web space.

The sample is drawn from student population. The author collected online 132 responses …

External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy

Dissertations

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

Intimate Strangers And Estranged Intimates: An Investigation Of The Impact Of Instant Messaging And Short Message Service On The Size And Strength Of Social Networks In Kuwait, Bashaiar Al-Sanaa

Dissertations

Information and communication technologies (ICT) have revolutionized how people experience spatial proximity, reality, and connectivity. These technologies provide inexpensive access to anything and anyone in the world. They also replicate face-to-face interaction in cyber-space and allow for participation in numerous modes of social exchange.

People use Information and communication technologies to write web logs (blogs), send electronic mail (email), socialize through networking sites (such as Facebook and MySpace), text each other through mobile phone Short Message Service (SMS) and chat via online instant messaging (IM).With all these applications, a debate has ignited that actual physical communication is decreasing in favor …

New Innovations In State Legislatures: An Examination Of The Successes Of Diffusion And The Potential Of Personal Home Pages, Amber Jean Reetz Narro

Dissertations

This dissertation examined state legislators’ dissemination of innovations on their websites by determining the extent to which state legislators’ web sites reflect “best practices” as recommended by Park and Choi (2002) and Jewell (1982). The researcher utilizes content analysis to determine which legislators employ tools of sophistication, as well as relationship-building tools. In addition, the researcher interviewed webmasters across the country to determine the limitations placed on legislators. Finally, the researcher examined legislator and constituency demographics. Using chi-square analysis, the researcher determined if there were relationships between the tools on the websites and the demographics of the legislator and constituency …