Social Media Commons^™

The Space For Social Media In Structured Online Learning, Gilly Salmon, Bella Ross, Ekaterina Pechenkina, Anne-Marie Chase

Dr Anne-Marie Chase

Characterizing The Performance And Behaviors Of Runners Using Twitter, Qian He, Emmanuel Agu, Diane Strong, Bengisu Tulu, Peder Pedersen

Emmanuel O. Agu

Running is a popular physical activity that improves physical and mental wellbeing. Unfortunately, up-to- date information about runners’ performance and psychological wellbeing is limited. Many questions remain unanswered, such as how far and how fast runners typically run, their preferred running times and frequencies, how long new runners persist before dropping out, and what factors cause runners to quit. Without hard data, establishing patterns of runner behavior and mitigating the challenges they face are difficult. Collecting data manually from large numbers of runners for research studies is costly and time consuming. Emerging Social Networking Services (SNS) and fitness tracking devices …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren

Irene J. Dickey

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene Dickey, William Lewis

Irene J. Dickey

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with …

Patrons Cataloging? The Role And Quality Of Patron Tagging In Item Description, William Lund, Allyson Washburn

William Lund

With the advent of Web 2.0 technologies, user participation in the description and evaluation of content has come to the library. User tagging is almost a given in applications such as Del.icio.us, Flickr, and LibraryThing. The question is whether tagging provided by users with their own motivations is better in some sense then descriptions provided by professionals. Is the tagging provided by the wisdom of the crowd a better description of an item?

Social Sensing For Urban Crisis Management: The Case Of Singapore Haze, Philips Kokoh Prasetyo, Ming Gao, Ee Peng Lim, Christie N. Scollon

Ming Gao

Sensing social media for trends and events has become possible as increasing number of users rely on social media to share information. In the event of a major disaster or social event, one can therefore study the event quickly by gathering and analyzing social media data. One can also design appropriate responses such as allocating resources to the affected areas, sharing event related information, and managing public anxiety. Past research on social event studies using social media often focused on one type of data analysis (e.g., hashtag clusters, diffusion of events, influential users, etc.) on a single social media data …

Watching The Watchdog: Bloggers As The Fifth Estate, Stephen Cooper

Stephen D. Cooper

This author is inclined to think that social structures which evolve through the voluntary interactions and exchanges among people, such as the blogosphere, tend in general to be more beneficial than structures created through the deliberate exercise of power, however well-intentioned, such as regulatory bureaucracies. That idea cannot be fully explored here. For our purposes, we can simply note that the blogosphere would seem to be a near-perfect instantiation of the ideal discourse.

Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard Mccoy

Bernard R. McCoy

Steve Jobs' Moment Of Silence, Janet Dooley

Janet Dooley

Steve Jobs, founder and longtime center of Apple Inc. passed away on October 5, 2011. Tributes to this visionary were spontaneous and abundant. Two students from the School of Visual Arts in New York, Hyui Yong Kim and Bryan Wolff, working with KNARF® Advertising, conceived of a means by which a traditional remembrance, the moment of silence, was upgraded to a modern technological tribute. Users of iPods, iPhones, iPads and other computing devices could download to their iTunes library eight seconds of silence as a remembrance to Jobs’ contributions to technology, to communication and to the impact on their lives.

Recapturing Our Minds, Reclaiming Higher Learning: A Review Of R. P. Keeling’S And R. H. Hersh’S “We’Re Losing Our Minds: Rethinking American Higher Education”, Brandon Hensley

Brandon O. Hensley

Situating their conversation within a growing weltanschauung that the world is becoming “flat" and intellectual capital is integral to a changing globalized marketplace with emerging superpowers, Keeling and Hersh (2012) lay forth a bold claim in We’re Losing Our Minds: undergraduate education in the U.S. is sapping minds because learning is no longer the primary focus or essence of colleges and universities. “Intoxicated by magazine and college guide rankings, most colleges and universities have lost track of learning as the only educational outcome that really matters” (p. 13). The authors advance that this systemic crisis, though well documented (even before …

Social Media And Disasters: Social Media Has Changed The Disaster Landscape, John Fisher

Dr. John R. Fisher

The use of social media has changed the way the public is informed about disasters and how to recover from them. While the traditional media continue to play a key role, social media has given citizens a means to inform and protect each other as well as to alter public policy and the official approach to dealing with emergencies. The Haiti earthquake was a watershed moment that changed how social media is used in disasters. While social media was independently evolving in the years leading up to 2010, the use of social media in the Haiti disaster made public officials …

Figure/Ground Interviews With Professors Theo Van Leeuwen, Trevor Johnston, Aranye Fradenburg And Dawn Bennett, A/Professors Carmen Daniela Maier And Mehdi Riazi As Well As Artist, Paul Galy Oam, Judie Cross

Judith (Judie) L Cross

Figure/Ground Communication is an open-source, para-academic, inter-disciplinary collaboration who investigates central problems across academia through in-depth conversations with scholars, researchers, and university professors, artists, filmmakers, and creators of every stripe. Judie Cross interviewed Professors Theo van Leeuwen, Trevor Johnston, Aranye Fradenburg and Dawn Bennett, A/Professors Carmen Daniela Maier and Mehdi Riazi as well as artist Paul Galy OAM.

New Technologies, New Narratives, Lee Humphreys, Christopher Finlay

Christopher Finlay

No abstract provided.

Fashion And The College Transition: Liminality, Play, And The Structuring Power Of The Habitus, Mark Rademacher

Mark A. Rademacher

Fashion has long been a signifier of social divisions within the education system as well as society at large. This paper seeks to examine how young people’s use of fashion varies in two distinct social milieus – the high school and college peer cultures. Interviews with 19 college freshmen were conducted to ascertain how fashion contributed to, or hindered, social divisions within each milieu. While informants recognized numerous social divisions marked by fashion choices within the high school milieu, during their initial weeks on campus no social divisions were identifiable. In this new milieu it appears fashion contributed to a …

Capital, Consumption, Communication, And Citizenship: The Social Positioning Of Taste And Civic Culture In The United States, Lewis Friedland, Dhavan Shah, Nam-Jin Lee, Mark Rademacher, Lucy Atkinson, Thomas Hove

Mark A. Rademacher

In this paper, we analyze the field of cultural consumption in the United States, drawing on the methods of correspondence analysis employed by Bourdieu (1979/1984). Using the 2000 DDB Lifestyle Study, we analyze a cross section of Americans (N=3,122) in terms of their occupational categories, media usage, consumption practices, social behaviors, and indicators of civic and political engagement. In doing so, we find many parallels to the determinants of taste, cultural discrimination, and choice within the field structure observed by Bourdieu in 1960s French society, though there are also some notable differences, consistent with Peterson and Kern's (1996) concept of …