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Full-Text Articles in Social Media
And The Oscar Goes To... Tiktok, Dawson Bley
And The Oscar Goes To... Tiktok, Dawson Bley
Senior Honors Theses
Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …
Tiktok Cyberbully Responses: Communicating The Narrative, Wendy Sommer Zito
Tiktok Cyberbully Responses: Communicating The Narrative, Wendy Sommer Zito
Doctoral Dissertations and Projects
This study analyzed TikTok cyberbullying response videos to understand how content creators use verbal and nonverbal communication within their performance, creating audience engagement and awareness for cyberbullying and social advocacy issues. This study was conducted with 200 TikTok creator accounts analyzing communication, performance, engagement, and analytics narrative content analysis. Codes were separated into themes that represented the creator's emotional responses. These responses were analyzed to learn how the audience presented the content. The combination of narrative content analysis and analytics data was used to determine the effectiveness of the creators' ability to engage with their audience and create cyberbullying and …