Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social Media
Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter
Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter
Masters Theses
The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Masters Theses
Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …