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Articles 1 - 4 of 4
Full-Text Articles in Social Media
The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker
The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker
Emerging Writers
The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.
My Parents Don’T 💬 Like I Do, Will Jent
My Parents Don’T 💬 Like I Do, Will Jent
Emerging Writers
Social media is no longer a platform solely for the youth. People of all age groups have found social media, and the language that these groups use can be an indicator of how they use the platforms. Through the analysis of language use pulled directly from social media posts and data collected by other researchers, I found that older generations tend to use social media to gather information, while younger groups use social media for its titular function. By interpreting others’ language use online, people can become more understanding of those they encounter, creating a friendlier space for all.
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
The African Journal of Information Systems
Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
Journal of Global Initiatives: Policy, Pedagogy, Perspective
Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …