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- Discipline
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- Communication Technology and New Media (10)
- Life Sciences (8)
- Agriculture (7)
- Organizational Communication (6)
- Health Communication (5)
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- Public Relations and Advertising (5)
- Mass Communication (4)
- Other Communication (4)
- Agricultural and Resource Economics (3)
- Social Influence and Political Communication (3)
- Agricultural Education (2)
- Food Science (2)
- Medicine and Health Sciences (2)
- Other Food Science (2)
- Public Health (2)
- Science and Technology Studies (2)
- Broadcast and Video Studies (1)
- Domestic and Intimate Partner Violence (1)
- Food Studies (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Graphic Communications (1)
- Interpersonal and Small Group Communication (1)
- Maternal and Child Health (1)
- Other Social and Behavioral Sciences (1)
- Public Health Education and Promotion (1)
- Sociology (1)
- Keyword
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- Social media (15)
- 4.02 Communications in industry (9)
- 4.12 Risk and crisis communication (9)
- 7.02 Empirical-analytic methods (7)
- 4.05 Public relations (6)
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- 4.07 Marketing, advertising (6)
- 4.08 Social marketing, educational/public information campaigns (6)
- 7.07 Consumer/audience response and analysis (5)
- Framing (5)
- 4.03 Communications management (4)
- 4.11 Issues management (4)
- Content analysis (4)
- Facebook (4)
- 2.04 Nonformal/extension education and outreach (using technology) (3)
- 4.13 Public opinion (3)
- Local food (3)
- Science communication (3)
- Twitter (3)
- 1.04 Nonformal/extension education and outreach (2)
- 3.02 Image design (graphics, photography, Web, print) (2)
- 3.07 New media design (2)
- 4.04 Media relations (working with news media) (2)
- 4.06 Communication campaigns (2)
- 4.10 Message development/testing (2)
- 6.01 Communication to diverse audiences (2)
- Agritourism (2)
- Marketing (2)
- Social Media (2)
- Social identity (2)
- 1.05 Workforce preparation, professional development (in communications) (1)
Articles 1 - 30 of 35
Full-Text Articles in Social Media
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Journal of Applied Communications
During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …
Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell
Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell
Journal of Applied Communications
Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Journal of Applied Communications
Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
Journal of Applied Communications
The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …
Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore
Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore
Journal of Applied Communications
Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing …
Age As A Moderator Of The Association Between Anticipated Regret And The Posting And Deleting Of Alcohol-Related Content On Social Networking Sites Among Adolescents And Young Adults, Cassidy R. Loparco, Ashley Lowery, Zhengyang Zhou, Marcela Leon, Annalynn M. Galvin, Melissa A. Lewis, Dana Litt
Age As A Moderator Of The Association Between Anticipated Regret And The Posting And Deleting Of Alcohol-Related Content On Social Networking Sites Among Adolescents And Young Adults, Cassidy R. Loparco, Ashley Lowery, Zhengyang Zhou, Marcela Leon, Annalynn M. Galvin, Melissa A. Lewis, Dana Litt
Health Behavior Research
Research demonstrates associations between alcohol consumption and posting alcohol-related content on social networking sites (SNS); less is known regarding motivations behind deleting alcohol content on SNS and differences by age. The present study examined the associations of anticipated regret with posting and deleting alcohol-related content; age was examined as a moderator. Participants (N = 306; 47.1% male) aged 15 – 20 completed a baseline survey for a larger experimental study. Results indicated significant interactions between anticipated regret and age, such that higher levels of both increased the odds of both posting (OR = 1.37) and deleting (OR = 1.30) …
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Journal of Applied Communications
The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Arguing For Argument’S Sake? Exploring Public Conversations Around Climate Change On Twitter, Kennedy Mayfield-Smith, Alexa Lamm, Fallys Masambuka-Kanchewa, Abigail Borron, Jessica Holt
Journal of Applied Communications
Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of …
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Journal of Applied Communications
This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, …
Online Health Information Seeking Behaviors And Infant Feeding Practices: A Social Cognitive Theory Perspective, Yexinyu Yang, Kathryn Krupsky, Sarah Keim, Rebecca Mcadams, Kristin Roberts, Lara Mckenzie
Online Health Information Seeking Behaviors And Infant Feeding Practices: A Social Cognitive Theory Perspective, Yexinyu Yang, Kathryn Krupsky, Sarah Keim, Rebecca Mcadams, Kristin Roberts, Lara Mckenzie
Health Behavior Research
Breastfeeding benefits infants, but support is often needed to meet breastfeeding goals. Social media may help disseminate infant feeding information to caregivers. The relationship between parents’ health information-seeking behaviors (HISB) on social media and infant feeding practices remains understudied. Based on social cognitive theory (SCT), parents’ self-efficacy and outcome expectations are two potential factors for improving online HISB. We aimed to use SCT to describe associations between outcome expectations, self-efficacy (eHealth literacy), and online HISB across infant feeding groups among a nationally representative sample of U.S. parents. Eligible participants (N = 580) completed a cross-sectional online survey assessing infant …
The Importance Of Interdisciplinary Frameworks In Social Media Mining: An Exploratory Approach Between Computational Informatics And Social Network Analysis (Sna), Danny Valdez, Meg Patterson, Tyler Prochnow Med
The Importance Of Interdisciplinary Frameworks In Social Media Mining: An Exploratory Approach Between Computational Informatics And Social Network Analysis (Sna), Danny Valdez, Meg Patterson, Tyler Prochnow Med
Health Behavior Research
Social media content is one of the most visible sources of big data and is often used in health studies to draw inferences about various behaviors. Though much can be gleaned from social media data and mining, the approaches used to collect and analyze data are generally strengthened when examined through established theoretical frameworks. Health behavior, a theory driven field, encourages interdisciplinary collaboration across fields and theories to help us draw robust conclusions about phenomena. This pilot study uses a combined computer informatics and SNA approach to analyze information spread about mask-wearing as a personal mitigation effort during the COVID-19 …
Using Social Media To Disseminate Injury Prevention Content: Is A Picture Worth A Thousand Words?, Rebecca J. Mcadams, Kristin J. Roberts, Elizabeth G. Klein, Jennifer A. Manganello, Lara B. Mckenzie
Using Social Media To Disseminate Injury Prevention Content: Is A Picture Worth A Thousand Words?, Rebecca J. Mcadams, Kristin J. Roberts, Elizabeth G. Klein, Jennifer A. Manganello, Lara B. Mckenzie
Health Behavior Research
Social media (SM) offers an opportunity for injury professionals to disseminate reliable safety recommendations to parents, yet little is known about the reach and impact of SM messages on parental safety knowledge and safety behavior adoption. It is also unclear whether electronic health (eHealth) literacy level is associated with understanding of messages. Parents of children (< 7 years) were recruited from a nationally representative consumer panel to complete an online survey assessing their Internet and SM usage and eHealth literacy level using the eHealth Literacy Scale (eHEALS). Participants were shown three safety SM posts where images and text matched or did not match. A post-exposure survey captured participant understanding of SM post message. Five-hundred eighty parents completed the survey. A majority of participants were female (58.6%) with high eHealth literacy (84.5%). Compared to low eHealth literate parents, a larger proportion of high eHealth literate parents correctly identified the message in mismatched posts (safe sleep: p = .0081; poison prevention: p = .0052), while similar proportions of parents with high and low eHealth literacy correctly identified a matched post for bike safety (p = .7022). Within each eHealth literacy level, high eHealth literate parents were more often able …
An Observational Analysis Of ‘Me Too’ Narratives From Youtube, Jordan L. Nelon, Mandy N. Spadine, Meg S. Patterson, Sydney E. Brown, Christina L. Bookout, Lauren M. Woods, Sara K. Fehr
An Observational Analysis Of ‘Me Too’ Narratives From Youtube, Jordan L. Nelon, Mandy N. Spadine, Meg S. Patterson, Sydney E. Brown, Christina L. Bookout, Lauren M. Woods, Sara K. Fehr
Health Behavior Research
The ‘me too’ movement originated to help survivors of sexual violence by providing resources and building a community of advocates to exemplify the magnitude of sexual violence victimization. This movement gained momentum via Twitter due to the viral hashtag—#metoo. YouTube is often used as a means of expression in younger generations, thus sexual violence survivors began using the platform as a way to disseminate ‘me too’ narratives. Therefore, this study aimed to examine how sexual violence narratives resulting from the ‘me too’ movement are being told on YouTube and understand the components of the narratives related to self-blaming mindsets. Based …
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
Journal of Applied Communications
Social media has radically changed human communication patterns, impacting how people perceive scientific information. This study sought to explore how cultural identity impacts the use of, and engagement with, social media content related to agriculture and the environment. Informed by Social Representation Theory, a systematic qualitative literature review was conducted to investigate how cultural identity impacted engagement with social media sources of agricultural and environmental information. Several studies indicated differences in social media engagement between people from different cultures. However, different definitions and perspectives on cultural identity emerged with some researchers describing culture in relation to nationality and others in …
Visualizing Values: A Content Analysis To Conceptualize Value Congruent Video Messages Used In Agricultural Communications, Laura Morgan Fischer, Kelsi Opat, Kayla Jennings, Courtney Meyers
Visualizing Values: A Content Analysis To Conceptualize Value Congruent Video Messages Used In Agricultural Communications, Laura Morgan Fischer, Kelsi Opat, Kayla Jennings, Courtney Meyers
Journal of Applied Communications
Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …
To Post Or Not To Post? Factors Influencing State Ffa Officers’ Social Media Behaviors, Tiffany Rogers-Randolph, Lisa K. Lundy, Ricky W. Telg, Joy N. Rumble, Brian Myers, Angela B. Lindsey
To Post Or Not To Post? Factors Influencing State Ffa Officers’ Social Media Behaviors, Tiffany Rogers-Randolph, Lisa K. Lundy, Ricky W. Telg, Joy N. Rumble, Brian Myers, Angela B. Lindsey
Journal of Applied Communications
The demand for agriculture, food, and natural resource (AFNR) messages to be conveyed via channels of social media provides a natural inclination to seek out digital natives, such as state FFA officers, to fill the present gap of agriculturalists in online environments. The purpose of this study was to examine the factors that influence state FFA officers’ behaviors of communicating about AFNR issues on social networking sites. The theoretical framework that guided this study of communication behaviors was the theory of planned behavior. A census of the accessible population of 276 state officers was attempted, and 97 usable responses were …
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna R. Kesler, Kelsey Hall, Debra Spielmaker, Roslynn G. H. Brain Mccann
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna R. Kesler, Kelsey Hall, Debra Spielmaker, Roslynn G. H. Brain Mccann
Journal of Applied Communications
In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. …
Examining The Social Properties Of Oklahoma Agricultural Facebook Pages: A Quantitative Content Analysis, Audrey E. H. King, Quisto Settle
Examining The Social Properties Of Oklahoma Agricultural Facebook Pages: A Quantitative Content Analysis, Audrey E. H. King, Quisto Settle
Journal of Applied Communications
Social media is used by millions of people in the United States, and producers are often encouraged to maintain a social media presence to promote their businesses and agriculture in general. Farmers have deeply entrenched identities. Social identity theory states people self-sort into certain groups. Social comparison and positive distinction are two principles of social identity theory. There is a need to research how agricultural operations are portraying those identities, including how they portray the identities of dissimilar agricultural operations online. This study compared Oklahoma mainstream and alternative producers in a quantitative content analysis of their Facebook pages. The following …
Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore
Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore
Journal of Applied Communications
Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found …
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg
Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg
Journal of Applied Communications
This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth …
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Journal of Applied Communications
Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods …
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
Journal of Applied Communications
Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing …
An Investigation Of Agricultural Crisis Communications Via Social Media, Courtney Gibson, Erica Irlbeck, Courtney Meyers, Cindy Akers, Peggy Price
An Investigation Of Agricultural Crisis Communications Via Social Media, Courtney Gibson, Erica Irlbeck, Courtney Meyers, Cindy Akers, Peggy Price
Journal of Applied Communications
How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to …
Exploring The Impact Of Ohio Agricultural Organizations’ Social Media Use On Traditional Media Coverage Of Agriculture, Leigha Haller, Annie R. Specht, Emily B. Buck
Exploring The Impact Of Ohio Agricultural Organizations’ Social Media Use On Traditional Media Coverage Of Agriculture, Leigha Haller, Annie R. Specht, Emily B. Buck
Journal of Applied Communications
One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The …
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Journal of Applied Communications
Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and …