Social Media Commons^™

Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf

Communications: Student Scholarship & Creative Works

Achieving an engaged social media presence is a crucial task for sports organizations in today’s expanding digital realm. “Instagram Engagement: Comparing Mainstream Sports Brands to Running Brands” explores the evolution of the sports-media relationship and specifically analyzes the engagement rates and types of content posted throughout five sportswear and running organizations’ Instagram accounts. 393 posts were analyzed and classified into three categories: metacommunicative, conceptual, and narrative (Kress & van Leeuwen, 2006; Romney & Johnson, 2018). Overall, sportswear companies posted the most narrative images while running brands shared the greatest number of conceptual images. Significant difference was discovered between the number …

How Colleges Use Social Media To Promote Podcasts, Karlie Fromm

Summer Scholarship, Creative Arts and Research Projects (SCARP)

Blue Jay Journey's Media Posts Research Paper

Six Instagram accounts and one accompanying Facebook account were examined to observe how other colleges promote podcasts and keynote speakers to their campus and alumni. The colleges observed include Drew University, Juniata College, Millersville University, Boston University, and Moravian University. First observed was Drew University’s “@drew_alumni” page, and “@drewuniversity” was also observed to see how a keynote speaker was presented on the main page. The pages looked at from Moravian University include “@moravianalumni” on Instagram and the accompanying Facebook page “Moravian Alumni. Juniata’s Instagram account “@juniata_college” was also examined. The last page’s viewed …