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Full-Text Articles in Social Media

College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik Jan 2015

College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik

Masters Theses

College students are active users of social networking sites, and they share a variety of information via their profiles. Employers and graduate schools are one population viewing potential candidate's social networking profiles. This study aimed to explore graduating college students' perception of appropriate or inappropriate content on their social networking sites as they went through the job searching process. College students are users of several social networking sites; however, this study focused on users of Facebook, Twitter, and LinkedIn. The researcher conducted one-on-one interviews and an online analysis site called Reppler.com with seven graduating college seniors to learn about perceptions …


Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter Jan 2015

Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter

Masters Theses

Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …


Facebook Addiction And Impulsive Decision-Making, Daniel Delaney Jan 2015

Facebook Addiction And Impulsive Decision-Making, Daniel Delaney

Masters Theses

This study examined the relationship between Facebook "addiction" and impulsive decision-making. Impulsive decision-making as measured by the delay discounting task is associated with a number of addictions and other problem behaviors. We gave 152 students a paper-based packet including the Bergen Facebook Addiction Scale to measure problematic Facebook use and a delay discounting task to assess impulsivity. 16 Facebook "addicted" participants were matched to 16 control participants on demographic data to compare differences in impulsivity. Likewise, we explored whether a correlational relationship between Facebook addiction scores and impulsivity existed. We found that Facebook "addicts" discounted delayed rewards more quickly than …