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Full-Text Articles in Social Media
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
The Journal of Extension
We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
The Journal of Extension
In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.