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Articles 1 - 3 of 3
Full-Text Articles in Social Media
Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son
Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son
Journal of Athlete Development and Experience
While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …
Miss Representación: An Analysis Of Latino Feminism And Men, Isabel M. Velez
Miss Representación: An Analysis Of Latino Feminism And Men, Isabel M. Velez
WRIT: Journal of First-Year Writing
Analysis of why feminism brings forth negative connotations and how feminism effects men from a latino standpoint. I've sought out to determine what are the causes of negativity towards different forms of feminism, understand what feminism is, and how to resolve the issue of misrepresentation in the media.
The Power Of Creativity: How Web-Based Parody Encourages Chinese Civil Participation, Amber Boczar
The Power Of Creativity: How Web-Based Parody Encourages Chinese Civil Participation, Amber Boczar
International ResearchScape Journal
This article investigates that relationship between e’gao (parody using web-based media) and Chinese civil participation. E’gao (恶搞 EUH-gow) uses videos, images, and text based campaigns that use humor to remove fear of political commentary and action. By detailing the development of China’s internet use, and the creation of the e’gao movement, I argue that e’gao removes the fear of participating in campaigns and movements, which criticize government policy and actions on both local and state levels, by using humor and anonymity of large online numbers. E’gao can provide a way for the common citizens to mold policy, and hold authority …