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Full-Text Articles in Social Media
Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira
Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira
Emergency Medicine, East Africa
Background: Road trafc injuries are a large and growing cause of morbidity and mortality in low- and middleincome countries, especially in Africa. Systematic data collection for trafc incidents in Kenya is lacking and in many low- and middle-income countries available data sources are disparate or missing altogether. Many Kenyans use social media platforms, including Twitter; many road trafc incidents are publicly reported on the microblog platform. This study is a prospective cohort analysis of all tweets related to road trafc incidents in Kenya over a 24-month period (February 2019 to January 2021).
Results: A substantial number of unique …
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
Theses & Dissertations
Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer
Theses & Dissertations
There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Theses & Dissertations
The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …
In A Digitally Connected World Through Likes, Hashtags And Followers - Advancing Surgical Research Through A Social Media: A Narrative Review, Sabah Uddin Saqib, Qamar` Riaz, Russell Seth Martins, Amna Riaz, Hasnain Zafar
In A Digitally Connected World Through Likes, Hashtags And Followers - Advancing Surgical Research Through A Social Media: A Narrative Review, Sabah Uddin Saqib, Qamar` Riaz, Russell Seth Martins, Amna Riaz, Hasnain Zafar
Department for Educational Development
In this era of modern information technology, the world is now digitally connected through various platforms on social media, which has changed the way medical professionals work, communicate and learn. The use of social media in surgery is expanding, and it is now becoming an essential tool for surgical training, research and networking. Articles, journal clubs and surgical conferences are within reach of everyone regardless of geographical location worldwide. Electronic publications have now resoundingly replaced printed editions of journals. Collaborative research through social media platforms helps collect diverse data, enhancing the research's global generalisability. The current narrative review was planned …
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …