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Payal Arora

2012

Metaphors

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Typology Of Web 2.0 Spheres: Understanding The Cultural Dimensions Of Social Media Spaces, Payal Arora Sep 2012

Typology Of Web 2.0 Spheres: Understanding The Cultural Dimensions Of Social Media Spaces, Payal Arora

Payal Arora

It has taken the past decade to commonly acknowledge that online space is tethered to real place. From euphoric conceptualizations of social media spaces as a novel, unprecedented and revolutionary entity, the dust has settled, allowing for talk of boundaries and ties to real-world settings. Metaphors have been instrumental in this pursuit, shaping perceptions and affecting actions within this extended structural realm. Specifically, they have been harnessed to architect Web 2.0 spaces, be it chatrooms, electronic frontiers, homepages, or information highways for policy and practice. While metaphors are pervasive in addressing and normalizing new media spaces, there is less effort …