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When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …


User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner May 2019

User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner

Electronic Theses and Dissertations

Technology has drastically changed the way people consume news. Due to the rise of online spaces built for users to share content, there has been a rise in the spread of false information. Social media platforms, Facebook specifically, provide their users with personalized content based on their interests. The ease of spreading information online coupled with the anonymity of the Internet, creates a breeding ground for potential misuse of information. This study sought to examine how users view themselves and others were influenced by fake news on social media if the post is denoted as fake, or if the post …


Send Nudes : Art On Social Anxiety And Human Connection In An Internet Driven Society., Lauren A Bader May 2019

Send Nudes : Art On Social Anxiety And Human Connection In An Internet Driven Society., Lauren A Bader

Electronic Theses and Dissertations

My social anxiety is the driving force behind my thesis work. Sufferers of social anxiety often have a hard time forming relationships because their fear of social interaction causes them to refrain from self-disclosure. Self-disclosure is the act of telling others personal details about yourself. This can be hard for people with social anxiety because of their intense fear of judgement. It is quite common for people with this type of anxiety to seek out opportunities to self-disclose online because they have the advantage of anonymity and time to construct thoughtful responses. In my work I seek out participants online …


Determining Political Inclination In Tweets Using Transfer Learning, Mehtab Iqbal Jan 2019

Determining Political Inclination In Tweets Using Transfer Learning, Mehtab Iqbal

Electronic Theses and Dissertations

Last few years have seen tremendous development in neural language modeling for transfer learning and downstream applications. In this research, I used Howard and Ruder’s Universal Language Model Fine Tuning (ULMFiT) pipeline to develop a classifier that can determine whether a tweet is politically left leaning or right leaning by likening the content to tweets posted by @TheDemocrats or @GOP accounts on Twitter. We achieved 87.7% accuracy in predicting political ideological inclination.


Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson Jan 2019

Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson

Electronic Theses and Dissertations

In this thesis, I utilized three distinct theories (ideographs, dramatism, and the bully pulpit) to rhetorically analyze and assess President Trump’s 2017 inaugural address. Ultimately, I analyzed whether Trump deviated from Campbell and Jamieson’s (1985) presidential inaugural expectations. While the presidential inaugural address was the only text analyzed, implications were drawn from Trump’s rhetoric leading up to and within the inaugural. This thesis also analyzed Trump’s rhetoric through social media, specifically Twitter, and looked at the context surrounding the inaugural. I suggest, through my research, that Trump does deviate from the traditional framework of the inaugural address, and ultimately modernized …