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Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera
Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera
Undergraduate Research Symposium Posters
Understanding consumer attitudes about skincare products. Rise in skincare products from COVID. More demand for higher quality products. Examine price sensitivity, brand exclusivity, positive results, and clean ingredient preferences.
Social Media Marketing Related To Nike, Felipe Herrera
Social Media Marketing Related To Nike, Felipe Herrera
Undergraduate Research Symposium Posters
This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …
What Made You Choose?, Reyes Felix
What Made You Choose?, Reyes Felix
Undergraduate Research Symposium Posters
The social, revenue, and other differences between iPhones and Samsung phones are examined through netnography and literature reviews. Individuals were surveyed on their current and previous devices.