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Analytical Framework For Evaluating Digital Diplomacy Using Network Analysis And Topic Modeling: Comparing South Korea And Japan, Sejung Park, Dahoon Chung, Han Woo Park
Analytical Framework For Evaluating Digital Diplomacy Using Network Analysis And Topic Modeling: Comparing South Korea And Japan, Sejung Park, Dahoon Chung, Han Woo Park
2019 Faculty Bibliography
This study introduces a data-driven approach for assessing the practices and effectiveness of digital diplomacy, using the cases of South Korea and Japan. The study compared the networking power of public diplomacy organizations based on social media use, engagement with the public, interaction patterns among the public, and public perceptions and attitudes toward organizations. This was accomplished through a three-step method employing social network analysis and topic modeling. The network analysis found that the Korean public diplomacy organization generated a larger, more loosely connected, and decentralized comment network than the Japanese organization, which presented a “small-world” connectivity pattern with highly …
We Love Or Hate When Celebrities Speak Up About Climate Change: Receptivity To Celebrity Involvement In Environmental Campaigns, Sejung Park
2019 Faculty Bibliography
This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the …