Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Social Media
The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein
The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein
Masters Theses
Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …
An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards
An Analysis Of Black Undergraduate Students' Social Activism Through Social Media Usage, Tayla Richards
Masters Theses
Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.
Results showed that …
College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik
College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik
Masters Theses
College students are active users of social networking sites, and they share a variety of information via their profiles. Employers and graduate schools are one population viewing potential candidate's social networking profiles. This study aimed to explore graduating college students' perception of appropriate or inappropriate content on their social networking sites as they went through the job searching process. College students are users of several social networking sites; however, this study focused on users of Facebook, Twitter, and LinkedIn. The researcher conducted one-on-one interviews and an online analysis site called Reppler.com with seven graduating college seniors to learn about perceptions …
A Study Of Student Leaders' Facebook Use, Valerie Penn
A Study Of Student Leaders' Facebook Use, Valerie Penn
Masters Theses
Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …
Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper
Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper
Masters Theses
This qualitative study explored the use of social media as a tool to recruit prospective college students. Social media was defined as any electronic media that serves as a networking tool with the ability to educate prospective and current college students about an institution of higher education (i.e. Twitter, Facebook, Blogs, etc.). The researcher met with two focus groups comprised of current college students to discuss their use of social media during their college search process.
Recommendations were developed for student affairs professionals and for future research. General themes and categories from participant responses were evaluated. The findings suggest that …