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Usability Simplified: A Basic Guide To Undertaking Effective Usability Testing, Garrison Reeves Apr 2016

Usability Simplified: A Basic Guide To Undertaking Effective Usability Testing, Garrison Reeves

Professional Writing and Information Design Capstone Projects

Usability can be complicated but I provide simple guidelines to effective usability. Every product has an intended purpose, and the scope and aim of usability testing is measuring if a product meets this purpose with regards to a user. Testing is used in many fields, but I intend to focus on user-centered interaction design and how to test when designing and developing such a product. I provide a simple head-start to usability testing based off of my research. Usability testing is a technique used for evaluating a product by testing the product on users who are part of the respective …


Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta Oct 2014

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …