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Full-Text Articles in Public Relations and Advertising
A Website Content Analysis Of Corporate Animal Welfare Messaging, Olivia Morris, Jefferson D. Miller, Isabel Whitehead
A Website Content Analysis Of Corporate Animal Welfare Messaging, Olivia Morris, Jefferson D. Miller, Isabel Whitehead
Journal of Applied Communications
The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial …
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
Journal of Applied Communications
In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from …
Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason
Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason
Seton Hall University Dissertations and Theses (ETDs)
Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such, …