Public Relations and Advertising Commons^™

Talking Heads: How Broadcast Media Frame The Public Relations Industry., Samara Rose Litvack

Electronic Theses and Dissertations

Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.

The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph.

Exploratory research showed 15 shows that included negative mentions 100% of the time. Additionally, 27 …

The Place Of Arts And Culture Sponsorships Within The Theory And Practice Of Public Relations, Brenda Carney

Theses

This study is concerned with the role and position of sponsorship, specifically sponsorship of the arts, in public relations. It aims to add to the, as yet considerably sparse, body of knowledge that exists on arts sponsorships from the perspective of the public relations practitioner.

The literature reveals that while sponsorship is used as a vehicle for public relations. it is often activated as part of an integrated marketing and public relations communications campaign. It also highlights the importance of planned communication based on organisational objectives and the different approaches to public relations including relational theory and rhetorical theory. Both …

The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins

Theses

No abstract provided.