Public Relations and Advertising Commons^™

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Rebuilding A Professional Athlete's Reputation After A Scandal: Refining Public Relations Techniques, Ashley Johnson

Journalism

No abstract provided.

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.

Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, Carly Rowan

Journalism

This senior project was done to determine the best practices of social media for California wineries to use in order to connect with the Millennial generation.

The California wine industry has been growing steadily for years. Much of this growth can be attributed to a generation of people in the United States called Millennials. This generation is currently between the ages of 10 and 30, and those of age are drinking wine with a passion that mirrors that of their Baby Boomer parents. Wineries are searching for the best ways in which to connect with and market to this demographic, …

Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney

Journalism

In the past few years, social media has become a key strategy for public relations practitioners. Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics. Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage. Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors. The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

Love Out Loud Campaign: The Use Of Public Relations In A Suicide Prevention Program, Rachel Helen Egan

Journalism

Each year at Cal Poly, the student community loses at least one student to suicide; many more suffer from depression and its effects. The students who started the Love Out Loud Campaign saw a need for awareness about the aforementioned topics. The campaign raises awareness about depression and its effects, as well as attempts to change the stigma associated with the issue. This paper addresses the need for student initiated suicide prevention campaigns on college campuses, as well as the ways in which the field of public relations can be utilized in said campaigns. The importance of depression awareness is …

The Need For An Interdisciplinary Strategic Plan: How A Strategic Plan Grounded In Sport Marketing Public Relations Can Improve The Success Of The Cal Poly Football Team, Kelsey A. Magnusen

Journalism

This paper explores the need for an intercollegiate strategic plan grounded in sport marketing public relations, integrated marketing communication and community relations. By focusing on the Cal Poly Football team, this paper will provide insight into effective community relations tactics and integrated marketing communications strategies for an intercollegiate athletic program. Through expert testimony and research, as well as a thorough examination of the Cal Poly Football program, this paper will outline the essential elements of a strategic athletic plan with a foundation in sport marketing public relations. In order to achieve short and long term goals, particularly the aspiration of …