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Full-Text Articles in Public Relations and Advertising
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
Annual Research Symposium of the College of Communication and Information
It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach …
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Annual Research Symposium of the College of Communication and Information
No abstract provided.
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Annual Research Symposium of the College of Communication and Information
To date, limited research has attempted to understand parental perceptions of and attitudes toward Internet advertising directed at children. As part of a larger study, three phases of research were conducted. The first two phases, qualitative interviews with six parents of children seven to eleven and quantitative pretesting with twenty different parents, were exploratory in nature to determine parents’ understanding of the advergaming concept, their awareness of their children’s exposure to advergaming, and finalize an operational definition of advergaming. A self-administered online survey was given to a diverse sample of 214 parents of children ages seven to 11 via E-Rewards.com, …