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Public Relations and Advertising Commons™
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- Social media (2)
- Advertising Disclosure (1)
- Advertising Regulation and Public Policy (1)
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- Campaign (1)
- Crisis communications (1)
- Dialogic relationship (1)
- Financial Services Advertising (1)
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- Organizational culture (1)
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Articles 1 - 7 of 7
Full-Text Articles in Public Relations and Advertising
The Effectiveness Of Dialogic Relationship On The Military-Public Relationship, Sejin Park
The Effectiveness Of Dialogic Relationship On The Military-Public Relationship, Sejin Park
Masters Theses
This study investigates the influence of dialogic relationship and organizational cultures on the military-public relationship. College students (N=218) participated in a 2 x 2 (dialogic relationship: high vs. low x organizational culture: military vs. civilian) independent groups factorial quasi-experiment. To induce dialogic relationship, two versions of the U.S. Army internet webpage screenshots were created. Organizational culture was controlled by purposive sampling two groups of military and civilian subjects. The results indicate that dialogic relationship and organizational culture combine exerts an effect on the military-public relationship by increasing perceptions of control mutuality, trust, commitment and communal relationship for civilians but not …
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, Karen June Freberg
Intention To Comply With Food Safety Messages In A Crisis As A Function Of Message Source And Message Reliability, Karen June Freberg
Doctoral Dissertations
A key role of public relations is to manage crises, unexpected yet unpredictable events that cause emotional and physical harm (Coombs, 2007). Among the challenges in handling a crisis effectively is dealing with the various media in which information is presented. Because the use of social media in a crisis is a relatively new phenomenon, further understanding of the challenges and opportunities of these media is warranted. Part of meeting this challenge requires precise modeling of consumer responses to safety messages. To remedy gaps in our understanding of social media and food safety crisis communications, consumer intent to comply with …
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Chancellor’s Honors Program Projects
No abstract provided.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
Annual Research Symposium of the College of Communication and Information
It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach …
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Annual Research Symposium of the College of Communication and Information
No abstract provided.
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Annual Research Symposium of the College of Communication and Information
To date, limited research has attempted to understand parental perceptions of and attitudes toward Internet advertising directed at children. As part of a larger study, three phases of research were conducted. The first two phases, qualitative interviews with six parents of children seven to eleven and quantitative pretesting with twenty different parents, were exploratory in nature to determine parents’ understanding of the advergaming concept, their awareness of their children’s exposure to advergaming, and finalize an operational definition of advergaming. A self-administered online survey was given to a diverse sample of 214 parents of children ages seven to 11 via E-Rewards.com, …