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Full-Text Articles in Public Relations and Advertising
Is Diesel A Dirty Word? Examing The Communication And Public Relations Challenges Faced By Auto Manufacturers Who Want To Introduce Small Diesel Engines To The American Market, Christopher Nelson
Is Diesel A Dirty Word? Examing The Communication And Public Relations Challenges Faced By Auto Manufacturers Who Want To Introduce Small Diesel Engines To The American Market, Christopher Nelson
Theses and Dissertations
Cars with small diesel engines make up a large part of the automobile market in virtually every region of the world but the United States. In this study, the researcher sought to determine if there are preexisting attitudes toward diesel fuel and engines among American consumers and whether those attitudes affect consumers' expressed opinions (i.e. buying habits) which contribute to that disparity. The researcher carried out two studies. The first was a modified Delphi study of public relations professionals in the automotive field. Respondents were given several basic questions regarding diesel engines in the American market followed by a series …
An Evaluation Of The Writing Abilities Of Entry-Level Public Relations Practitioners And The Industry Demand To Effectively Write For New Media, Diana Gervasi
Theses and Dissertations
The purposes of this exploratory investigation were to (a) evaluate the current writing abilities of entry-level public relations practitioners (b) determine the industry's demand to effectively write for new media and (c) identify educator's perceptions of entry-level public relations practitioners' writing abilities and current curriculum changes as well as future industry projections. The researcher conducted Web-based surveys of management level public relations practitioners who were all members of PRSA and telephone interviews with educators in college and university public relations programs across the country. The data collected from Web-based surveys showed a slight improvement in the perception of entry-level practitioners' …
The Effect Of Media Bias On Legislation: A Case Study Of Arizona's Senate Bill 1070 On Immigration, Rachael Burgess
The Effect Of Media Bias On Legislation: A Case Study Of Arizona's Senate Bill 1070 On Immigration, Rachael Burgess
Theses and Dissertations
In order to understand the relationship between government, media and public opinion in the case of Arizona Senate Bill 1070, Arizona's bill to combat illegal immigration. The purpose of this study was to (a) examine whether the media coverage of Arizona Senate Bill 1070 initiated government action and (b) examine whether the media coverage presented emotional or legal arguments supporting or not supporting the bill. Examining tone, use of emotional and legal arguments, subjectivity and objectivity in two national newspapers and interviewing four communications directors for the state of Arizona, the study showed the existence of media bias and subjectivity, …
Thinspiration: New Media's Influence On Girls With Eating Disorders, Victoria Stonebridge
Thinspiration: New Media's Influence On Girls With Eating Disorders, Victoria Stonebridge
Theses and Dissertations
The use of thinspiration and social networking by girls with eating disorders on social media websites and through user-generated content aids the disease in general. The purpose of this research exploration is to find out how influential these specific forms of new media are on girls with eating disorders. A content analysis will serve as the primary quantitative measure for this study. A survey, via SurveyMonkey.com, will be used to find what kind of impact new media has on girls with eating disorders. The researcher will also conduct a personal interview with an expert in the field of psychology and …
Public Relations And Marketing Techniques Used By Assisted Living Communities To Attract And Retain Residents, Brianne Rabouin
Public Relations And Marketing Techniques Used By Assisted Living Communities To Attract And Retain Residents, Brianne Rabouin
Theses and Dissertations
The purposes of this study were to determine the public relations and marketing techniques used by assisted living facilities (ALFs) to attract and retain senior residents, investigate the perception of effectiveness in PR and marketing practices among assisted living administrators and identify the role of community relations within ALFs. Consistent with previous research, interviews and surveys with assisted living professionals reveal communities operate using traditional techniques and channels including, but not limited to, newspaper ads, facility tours, community events, word-of-mouth promotion, direct-mail marketing/materials, newsletters, facility websites and professional referral development. Respondents report minimal use of new media, yet maintain an …
Redefining The Agency Model: The Benefits Of An Imc Approach, Rebecca Gatto
Redefining The Agency Model: The Benefits Of An Imc Approach, Rebecca Gatto
Theses and Dissertations
This study will seek to find out if full-service agencies are more effective than agencies that focus on only one marketing component or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. Many companies do not think the process of getting the individual functional groups to work together is worth the effort. The researcher conducted in-depth interviews with one full service agency, one advertising agency and one public relations agency to gain insight into the perceptions and effectiveness of IMC. A content analysis of the company websites of …
The Influence Of Layout And Design On Purchasing Behavior: Examining Print Advertisements For Sneakers, Nancy Reighn-Garron
The Influence Of Layout And Design On Purchasing Behavior: Examining Print Advertisements For Sneakers, Nancy Reighn-Garron
Theses and Dissertations
The purpose of this exploratory investigation is to ascertain the influence layout and design of print advertisements has on consumers and how this influence affects purchasing behavior. This research further examines the difference in design preferences between men and women. Information acquired assists in the understanding of relationships between advertisers, marketing representatives and public relations practitioners and a targeted audience. The research findings support that men and women process advertising differently, that consumers are influenced by visual cues and provides information that is beneficial to better serve and persuade audiences to achieve successful product promotion.
Men In Public Relations: Saving An Endangered Species, Nancy Long
Men In Public Relations: Saving An Endangered Species, Nancy Long
Theses and Dissertations
It has been 25 years since the publication of The Velvet Ghetto, the seminal work on gender in public relations. Looking ahead, the study forecast a field that was "ghettoized" as the workforce became increasingly female. Has that been the case? Since the mid-eighties, women have solidified their hold at nearly all levels in the public relations industry. While the advancement of women is to be applauded, is this imbalance a good thing? The industry, to date, has ignored this trend. What strategies should be employed to make the field more diverse and balanced from a gender perspective? Now that …
The Role Of Public Relations Strategies And Tactics In Building Symmetric Donor Relationships, Justine Spack
The Role Of Public Relations Strategies And Tactics In Building Symmetric Donor Relationships, Justine Spack
Theses and Dissertations
This study researched relationships between nonprofit organizations and their donors. The researcher looked into the different public relations strategies and tactics that nonprofits use to build and maintain relationships with their donors, and then examined the effectiveness of those strategies and tactics. The study required a content analysis of nonprofit websites to determine the strategies and tactics that nonprofit organizations use to build relationships with their donors. It also included a focus panel of nonprofit donors who discussed which strategies and tactics donors need to establish and maintain and mutually beneficial relationship with a nonprofit organization and which strategies and …
Mixed Messages: Assessing Communication In Architectural Education And Practice, Amanda Weko
Mixed Messages: Assessing Communication In Architectural Education And Practice, Amanda Weko
Theses and Dissertations
The purpose of this study was to explore perceptions of communication in both the academic and professional architecture communities. The author addressed (a) whether profession-specific communication skills are part of any National Architectural Accrediting Board-accredited U.S. undergraduate architecture program; (b) how architectural educators feel about communication studies; and (c) how registered architects feel about communication skills in their practice. Research findings pointed to a dichotomy in academic and professional perceptions of the importance of communication training in undergraduate architecture education. While only 13.8 percent of academic programs require communication coursework directly related to architectural practice, 94 percent of architects surveyed …
Social Media, Fan Relations And The Music Industry: A Coalition Of Unsigned Artists And Record Labels, Heather Aponte
Social Media, Fan Relations And The Music Industry: A Coalition Of Unsigned Artists And Record Labels, Heather Aponte
Theses and Dissertations
The purposes of this investigation were to (a) provide the music industry with the research it seems to lack in order to understand (b) how social media will change its field and (c) how it can utilize it. To provide the knowledge necessary to adapt to the shift in musical power, the author will conduct both qualitative and quantitative research. This research includes a preliminary content analysis of comment tone on social media profiles and in-depth interviews. The researcher aims to further the understanding of social media networks and the independent musicians who use them. This will provide the music …
The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo
The Impact Of Celebrity Endorsements On The Buying Behavior Of Rowan University Students Age 18-24, Reginald Esangbedo
Theses and Dissertations
The purpose of this study was to determine the persuasiveness of celebrity endorsements on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy digital media players that are endorsed by celebrities they view favorably. The information gathered in the secondary research was used to develop questions for focus groups. The author of the study conducted two pre-test focus groups, after which the questions were modified. Once the questions were refined and finalized, the author conducted eight …
Sports And Media Relations: An Assessment By Sports Journalists Regarding Public Relations Professionals Of Professional Sports Teams Effectively Controlling The Flow Of Information, Jeffrey O'Connor
Theses and Dissertations
The study's primary goal was to determine if beat reporters who covered professional sports teams believed that PR professionals effectively controlled the flow of information to the media. To ascertain this answer, the researcher used in-depth interviews. The in-depth interviews were conducted with 24 members of the media who cover the four main professional sports leagues, namely the NHL, MLB, NBA and MLB. Results show that most beat reporters believe that the PR professionals of the teams they cover effectively control the flow of information.