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Exploring The Impact Of Social Media On Regional Festivals In Ireland: A Public Relations Perspective, Niamh Mccarthy

Theses

This study looks into the area of social media use in Irish festivals from a public relations perspective. The aim of the study is to provide an understanding of the effect social media is having on the regional festival industry in Ireland.

The study also accesses how social media has affected the public relations industry and reveals the predicted future of social media in Ireland. I’he study used a qualitative method of research through use of semi-structured interviews. Interviews were carried out face-to-face, online and on the telephone. All interviewees in the study had relevant experience in the social media …

Fundraising In Changing Times: The Pr And Media Relations Tactics That Non Profit Organisations Use In Their Fundraising Campaigns - A Case Study Analysis, Sharon Louise Noonan

Theses

This study aims to explore the public relations (PR) tactics that non-profit organisations (NPO’s) are using in their fundraising campaigns. The two case studies that were researched were the Cork Simon Community and the Irish Guide Dogs for the Blind. (IGDB) The lack of current research into this topic as well as the changing nature of NPO’s and the PR industry was of great interest to the author, thus prompting the idea for this study.

The literature review defines PR, media relations and fundraising whilst providing the opinions and perspectives of professionals on the topic in question.

A qualitative research …

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.