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Public Relations and Advertising Commons™
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- Western Kentucky University (7)
- Essays and Shorter Works (4)
- African Americans (2)
- Athletics (WKU) (2)
- Blacks (2)
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- Journalism (2)
- Public relations (2)
- Social media (2)
- Advertising (1)
- Advertising Age (1)
- Alumni (1)
- Authoritarian governments (1)
- Avila Beach Sea Life Center (1)
- Basketball (1)
- Benefit concert (1)
- Book Chapters (1)
- Branding (1)
- Campaign (1)
- Characteristics of a viral video (1)
- Class of 2012 (WKU) (1)
- Class of 2013 (WKU) (1)
- Class of 2014 (WKU) (1)
- Class of 2015 (WKU) (1)
- Collaboration (1)
- Conservatism; Political parties; Political science; Republican Party (U.S. : 1854- ) (1)
- Data collection; Databases; Public Utilities Commission of Nevada; Statistical services (1)
- Digital media (1)
- Entertainment (1)
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Articles 1 - 23 of 23
Full-Text Articles in Public Relations and Advertising
Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs
Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs
WKU Archives Records
Topper Extra magazine, includes articles:
- Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
- Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
- Preseason Sun Belt Conference Men’s Basketball Poll
- Preseason Sun Belt Conference Women’s Basketball Poll
- Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
- Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
- Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Bernard R. McCoy
Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …
Ua12/2/1 Topper Extra, Wku Student Affairs
Ua12/2/1 Topper Extra, Wku Student Affairs
WKU Archives Records
Special edition of the College Heights Herald featuring athletics. Articles:
- Claybourn, Cole. Enough About the Logistics; Let’s Just Play Football
- Stephens, Brad. Fired Up Toppers Look for Milestone Win Over Kentucky in Nashville – Football
- Stephens, Brad. Bobby Rainey Looking to Improve on Record-Setting Season
- Players to Watch – Kawaun Jakes, Wes Jeffries, Quanterus Smith, Tyree Robinson
- Stephens, Brad. Willie Taggart’s First Recruits Now Looking to Lead WKU – Football
- Carson, Kurt. Students Making Plans for WKU – University of Kentucky – Football
- Lanter, Austin. Strong Start A Dream Come True for Freshman Leslie Chinn – Soccer
- Stephens, Brad. Defensive …
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
Master's Theses
This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …
Ua68/8 History Alumni Newsletter, Wku History
Ua68/8 History Alumni Newsletter, Wku History
WKU Archives Records
WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Journalism
The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.
Selected Works: Creating Your Connection To The World, Connie Foster, Jennifer Wilson
Selected Works: Creating Your Connection To The World, Connie Foster, Jennifer Wilson
Faculty/Staff Personal Papers
Brochure created to promote the creation and use of SelectedWorks profiles by WKU faculty.
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.
Library As A Research Source, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale
Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Chancellor’s Honors Program Projects
No abstract provided.
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Graduate Research Symposium (GCUA) (2010 - 2017)
An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.
What Is Conservatism?, Heidi Peters
What Is Conservatism?, Heidi Peters
Graduate Research Symposium (GCUA) (2010 - 2017)
The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.
Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations
Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations
WKU Archives Records
Athletic media guide for volleyball team.
Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services
Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services
WKU Archives Records
Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls.
Chicago White Sox, James Pokrywczynski
Event Hospitality, James Pokrywczynski
Chicago Bulls, James Pokrywczynski
Social Media Policies For Professional Communicators, Daxton R. Stewart
Social Media Policies For Professional Communicators, Daxton R. Stewart
Daxton "Chip" Stewart
As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …