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Public Relations and Advertising Commons™
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- Marketing (2)
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- Advertising Regulation and Public Policy (1)
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- And Financial Welfare (1)
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- Avila Beach Sea Life Center (1)
- Barriers (1)
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- Trade shows – Marketing (1)
- Twitter; Word-of-mouth; face-to-face; word of mouth; face to face; social media; brand; consumer; movies; positivity; negativity (1)
- Western Kentucky University (1)
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Articles 1 - 8 of 8
Full-Text Articles in Public Relations and Advertising
Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet
Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet
College of Journalism and Mass Communications: Theses
Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, Nicholis Jones
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, Nicholis Jones
Honors Projects in Marketing
Word-of-mouth communication is important to organizations because it is a free form of advertising and has been shown to be influential on consumers’ purchasing decisions. Marketers of course, would like WOM to be positive and thus increase brand reputation and sales. In the past decade, new forms of communication have created different channels for WOM to travel through. Current social media websites such as Facebook and Twitter allow one person to send a message to many almost instantaneously. This study’s objective is to examine the WOM on the networking site Twitter. Previous research has indentified the relative incidence rates of …
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Communication Studies
No abstract provided.
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
International Career Conference 2011, Candice Ryann Powell
International Career Conference 2011, Candice Ryann Powell
Communication Studies
As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.