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Public Relations and Advertising Commons™

Open Access. Powered by Scholars. Published by Universities.®

2011

Communication Technology and New Media

Articles 1 - 10 of 10

Full-Text Articles in Public Relations and Advertising

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet Dec 2011

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

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The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii Aug 2011

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …

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Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman Jun 2011

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

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Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett May 2011

Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett

Chancellor’s Honors Program Projects

No abstract provided.

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Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman Apr 2011

Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (GCUA) (2010 - 2017)

An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.

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Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen Apr 2011

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

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Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore Mar 2011

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

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Promoting A Benefit Concert With Digital Media, Aubrea Felch Mar 2011

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

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A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms. Feb 2011

A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.

Annual Research Symposium of the College of Communication and Information

It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach …

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Social Media Policies For Professional Communicators, Daxton R. Stewart Dec 2010

Social Media Policies For Professional Communicators, Daxton R. Stewart

Daxton "Chip" Stewart

As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …

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