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Full-Text Articles in Public Relations and Advertising
Ua68/8/1 History Alumni Newsletter, Wku History
Ua68/8/1 History Alumni Newsletter, Wku History
WKU Archives Records
Newsletter created by the WKU History Department regarding activities in the department, students and alumni.
Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm
Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm
School of Advertising and Public Relations Publications and Other Works
Uses and gratifications theory and the situational theory of publics are used to frame an analysis of media uses and preferences of university students. Results of a survey of university students (n=202) reveal that students reported different levels of use and preference for e-mail, Facebook, Twitter and text messaging with campus leadership and their own instructors. Students who considered themselves more active in campus issues preferred newspapers, magazines and UT websites to obtain more information about the university. Professional recommendations on maximizing communication effectiveness between universities and their students include using UT websites, text messages and campus and …
Ua35/11 Wku Honors College Fact Book, Wku Honors College
Ua35/11 Wku Honors College Fact Book, Wku Honors College
WKU Archives Records
Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.