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Public Relations and Advertising Commons™
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Full-Text Articles in Public Relations and Advertising
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Engaging With The Media, Hamish Mclean, Richard Phillipps
Engaging With The Media, Hamish Mclean, Richard Phillipps
Richard Phillipps
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jeffrey Brand
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.