Public Relations and Advertising Commons^™

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Ua68/9/2/3 Potter College Of Arts & Letters Music Bands, Ensembles & Orchestras Bowling Green Western Choral Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Bowling Green Western Choral Society, aka Southern Kentucky Choral Society.

Ua1b Wku University Wide Committees/Events, Wku Archives

WKU Archives Collection Inventories

Records regarding university wide events such as lecture and concert series. See individual departments for smaller co-sponsored events.

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

Ua19/16/6 Athletic Media Relations Posters, Wku Archives

WKU Archives Collection Inventories

Posters printed to advertise specific events, season schedules and teams.

1. Baseball
2. Basketball
3. Basketball, Women
4. Football
5. Softball
6. Volleyball
7. Soccer
8. Track & Field
9. Swimming & Diving

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Nationalism And Public Opinion In Contemporary Spain: The Demobilization Of The Working Class In Catalonia, César García

All Faculty Scholarship for the College of Arts and Humanities

This paper examines the relationship between nationalism and public opinion in the region of Catalonia in contemporary Spain. It analyzes the interaction of the climate of opinion, expectations, poll results, and political action. This holistic approach permits a conclusion that successive Catalan governments and the political class, in an effort to solidify their foothold in and emerging democracy, have been successful in creating a climate of opinion that has encouraged the nationalist part of the Catalan population, concentrated proportionally in highest socioeconomic strata, to be actively involved in politics, while at the same time demobilizing a significant part of the …

Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields

Faculty Contributions to Books

No abstract provided.

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang

School of Media and Communication Faculty Publications

Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Publications

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.

Public Relations Professionals’ Perspectives On The Communication Challenges And Opportunities They Face In The U.S. Public Sector, Brooke Liu, Abbey Levenshus

Scholarship and Professional Work - Communication

This study reports common challenges and opportunities 49 government public relations professionals face in the United States of America (U.S.) when communicating internally and externally. Following on from the primary public sector attributes proposed by Liu and Horsley (2007), the in-depth interviews revealed 13 common attributes that affected government communication practices. The study’s findings are useful for practitioners entering the government communication field in the U.S. and elsewhere, practitioners in other sectors who collaborate with government communicators, and academics developing communication theory for the under-researched public sector.

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

Illusions Of Control: Media Uses And Preferences Among University Students, Charles Primm

School of Advertising and Public Relations Publications and Other Works

Uses and gratifications theory and the situational theory of publics are used to frame an analysis of media uses and preferences of university students. Results of a survey of university students (n=202) reveal that students reported different levels of use and preference for e-mail, Facebook, Twitter and text messaging with campus leadership and their own instructors. Students who considered themselves more active in campus issues preferred newspapers, magazines and UT websites to obtain more information about the university. Professional recommendations on maximizing communication effectiveness between universities and their students include using UT websites, text messages and campus and …

0780: Willis Cook Photography Collection, Marshall University Special Collections

Guides to Manuscript Collections

Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Communication Faculty Publications

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green

Research outputs pre 2011

As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …

Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman

Communication Faculty Publications

How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …

Ua35/11 Wku Honors College Fact Book, Wku Honors College

WKU Archives Records

Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Archives Records

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty and Research Publications

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Publications

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …