Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
Moustachioed Men And Marathon Moms: The Marketing Of Cancer Philanthropy, Jenna Leigh Jacobson
Moustachioed Men And Marathon Moms: The Marketing Of Cancer Philanthropy, Jenna Leigh Jacobson
Theses and Dissertations (Comprehensive)
This thesis is a theoretically based feminist critical analysis of the politics, problems, and differences around the philanthropy related to breast cancer in comparison to prostate cancer with a focus on the Canadian reality. It is an analysis of the leading national volunteer-based organization dedicated to breast cancer philanthropy: The Canadian Breast Cancer Foundation, and the only national foundation dedicated to the fight against prostate cancer: Prostate Cancer Canada. The concrete grounding is an in-depth analysis of the primary fundraising event for each charity: the CIBC Run for the Cure and Movember Canada. Breast cancer and prostate cancer attack a …
Marketing The Academy: A Theoretical Analysis Of Consumption, Identity, And The Branding Of Contemporary Universities, Anthony David Frost
Marketing The Academy: A Theoretical Analysis Of Consumption, Identity, And The Branding Of Contemporary Universities, Anthony David Frost
Theses and Dissertations (Comprehensive)
Consumer culture has long presented ethical issues for the academic world. As the nature and processes of consumer culture have become more integrated with the operation of universities, the debate has escalated. Over the past 15 years, institutions have made increasing use of sophisticated marketing techniques and, while many administrators applaud their use to define, grow, and protect a school’s reputation, many critics have decried what they see as nothing more than crass commercialism. This study is an examination of the development of consumer culture after World War II, when large numbers of students entered post-secondary school. Critical analysis is …