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Full-Text Articles in Public Relations and Advertising
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
Honors Theses
When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.
Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …
Communication Theory Analysis Of Coda Movie, Lindsay Casey
Communication Theory Analysis Of Coda Movie, Lindsay Casey
Honors Theses
This undergraduate honors thesis addresses how the hearing community views and treats the d/Deaf community. The contents of this thesis include a literature review, communication theory, and qualitative analysis of the film, CODA (2021). Findings leave the hearing community with three main suggestions to implement when interacting with the d/Deaf community. These suggestions include acknowledging the daily communication struggle amongst members of the d/Deaf community, maintenance in a conversation may lead to exploitation and finally, due to different speech codes we should enact cultural respect towards others.
The literature review consists of an overview of the d/Deaf community’s history including …
The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger
The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger
Honors Theses
With enrollment rates expected to surge over the next decade, the competition
between institutions of higher learning will also increase. Because of this, marketing
material produced by all institutions will need to adjust to become more effective at
establishing brand identity to attract the attention of prospective students. Using Aaker’s
brand identity model as a framework to understand branding methods, this research aims
to identify marketing communication strategies that are more effective in a prospective
student’s decision-making process. The thesis also investigates prospective students’
recall and perception of marketing material produced by USM to determine its overall
effectiveness and differences …