Public Relations and Advertising Commons^™

Get On The Solar Track To Accelerate Your Wmu Experience, Amanda Jandahl, Andrea Sell

Honors Theses

The Western Michigan University Sunseeker solar car team is faced with the challenge to raise awareness and educate the WMU community about the excellent opportunities that the team provides to WMU students. The team, as a whole, seeks to increase public education about renewable energy, especially solar energy, through the races in which the solar car competes. In order to recruit new participants, raise funds for construction and competition, and keep the solar car as a point of pride at Western Michigan University, the team needs to increase promotional activity. The promotional campaign titled Get on the Solar Track to …