Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 7 of 7
Full-Text Articles in Public Relations and Advertising
Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva
Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva
Communication Studies
EVENT OVERVIEW
We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Communication Studies
Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
Communication Studies
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
Promotion And Visibility For The Online Rebirth Of Moebius, Amanda Gonzalez
Promotion And Visibility For The Online Rebirth Of Moebius, Amanda Gonzalez
Communication Studies
An application-based senior project involving the promotion and visibility of Moebius, the College of Liberal Arts' online scholarly journal. The purpose of this project was to effectively plan and execute a public relations campaign to raise awareness of Moebius to the Cal Poly community, as well as to promote the launch of its website, aiding in the successful transition from print to web.
The Promotion & Visibility team consisted of Communication Studies Seniors Amanda Gonzalez and Lily Gonzalez (both of which using the campaign as a senior project), and Corrina Powell, sophomore Graphic Communication major.
The entire Cal Poly …
Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen
Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen
Communication Studies
No abstract provided.
International Career Conference 2011, Candice Ryann Powell
International Career Conference 2011, Candice Ryann Powell
Communication Studies
As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.