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Public Relations and Advertising Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Public Relations and Advertising
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
UNLV Theses, Dissertations, Professional Papers, and Capstones
I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …
Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe
Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe
Library Faculty Presentations
Benefits of Business Outreach:
- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Library Faculty Presentations
Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker
Library Faculty Publications
Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
Library Faculty Publications
Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …