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Perceptions Of Black Lives Matter: An Analysis Of The Movement And Its Impact On The Relationship Between The Lincoln Police Department, The Media And The Public, Paige Heinemann
Honors Theses
This study examines the relationships between the Lincoln Police Department (LPD), the Lincoln Journal Star (LJS), and the public as they interacted during the Black Lives Matter protests in Lincoln, Nebraska, during June 2020. In order to analyze the relationships between the three actors, I utilized previous research that examined the role of the media on perceptions of police, how media framing of police brutality influences perceptions, and how the four models of public relations function in communities. This led me to pose the following research question: How do the relationships between the Lincoln Police Department, the media and the …
The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long
The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long
Honors Theses
In 2012, only 3 percent of creative directors in advertising were women. Today that ratio has reached more than 11 percent and is on the rise in hopes to reach 50 percent. This ascent has been encouraging for me personally; I would love to take part in a movement for greater diversity in the industry, and I feel fortunate and thankful for the women who got it started half a century ago. But beyond the women leading the ad industry, how is this rise helping young women preparing to become creatives and project managers? How does this movement translate beyond …
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Honors Theses
With decreasing budgets and increasing political tensions, universities in the United States are embracing broader and more creative efforts to reach prospective international students. For such universities, international students are a lucrative recruitment population because they bolster enrollment numbers and tuition revenue while diversifying student bodies. Previous studies have shown that much university marketing to international students is deficient and of little use in helping prospective students make informed decisions (Baldwin & James, 2000), yet information search is a key element of buyer decision models (Beatty & Smith, 1987) as students evaluate educational options. This study sought to see, then, …