Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Public Relations and Advertising
A Comparative Analysis Of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones
A Comparative Analysis Of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones
Honors Theses
The following thesis is an analysis of Integrated Marketing Communications (IMC) undergraduate programs. This thesis asks what the characteristics of an ideal undergraduate IMC program are and does any existing program have all these characteristics. The rise of IMC as a communication approach, combined with its adoption by many companies as the new marketing standard, has led many different universities to offer a curriculum in IMC, but the curriculum varies greatly. Since it is still a new subject, colleges place the new program in different disciplines, including the business school, the communications program, and the journalism department. While there are …
Loyalty Marketing To Millennials, Debra L. Whitley
Loyalty Marketing To Millennials, Debra L. Whitley
Honors Theses
The purpose of this study is to examine the most effective techniques businesses use to attract and retain loyalty program memberships targeted to the Millennial demographic group. The methodology used to reach insights around this topic includes secondary and primary research that aided in the understanding of the effectiveness of communication strategies used to appeal to Millennial consumers. Initially, the researcher conducted secondary research by consulting books and surveys written by industry professionals as well as scholarly articles. Next, the researcher designed two electronic surveys. One survey had 63 anonymous respondents and the other survey had 119 anonymous respondents, all …
Brains In Motion: How To Utilize The Connection Between Movement And Learning In The Classroom, Keely Kennedy
Brains In Motion: How To Utilize The Connection Between Movement And Learning In The Classroom, Keely Kennedy
Honors Theses
Recent research reveals that the state of Mississippi ranks among other states as the highest in obesity and ADHD and among the lowest in education. These rankings negatively affect the state as a whole by associating Mississippi with an image of being unhealthy and unintelligent. Studies show that physical activity is related to the brain and its processes, so there is obviously a connection between Mississippi's high obesity and ADHD rates and inferior education. However, teachers are unaware of the relevance of the connection between movement, high levels of obesity, low education rates, and high levels of ADHD; thus, they …